Senior consultant specialising in tourism destination planning. He holds a degree in Economics and Business Administration from the Universidad Autónoma de Madrid, a postgraduate degree in Tourism Marketing from the Universitat Oberta de Catalunya, and is a member of the Panel of Experts of the World Tourism Organization (UNWTO).

He has more than 15 years of experience in tourism consultancy and more than 20 years in the tourism sector. He has worked for multilateral institutions and organisations such as the World Tourism Organization (UNWTO), USAID, Inter-American Development Bank, World Bank or UNDP, as well as for companies such as Ipsos or Google. He has participated in projects in countries such as (sel.) Nepal, Pakistan, Angola, Ethiopia, Spain, Greece, Croatia, Nicaragua, Panama, Colombia, Paraguay, Morocco, Algeria, Armenia, Moldova or Georgia.